When you run campaigns in Google Ads, your dashboard has some great performance metrics

This list is great for seasonal remarketing or limited-time campaigns. This can be great for reselling to customers who have recently made a purchase so that they will keep coming back for more. This is a great way to find new potential sales without putting in a lot of work. Just enter a few keywords and Google will show your ads to active buyers. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist Custom Affinity Groups allow advertisers to "create audiences more closely aligned with their bDaves."Custom Affinity helps advertisers go deeper than standard industries or general segments. Rather than targeting sports fans, you can target something more specific like 5km marathon runners. These audiences are currently only available in YouTube campaigns. If your video marketing business is great, you can easily use this custom audience type to get great sales. It's an important part of your campaign. However, if you've ever run a calling campaign or planning phone calls, you know that tracking calls with Google Ads is painful. This section shows you how to track phone calls in Google Ads and how to use third-party software to get the most out of your data. Set up call conversion tracking on your Google Ads account The first step is to set up a configuration for Google Ads conversion tracking at the simplest level to ensure that your calls are accurately tracked and recorded. To do this, go to the "Conversions" section of your toolbox. Create a new script to track the phone conversion. This is where most people are wrong and miss tons of conversions due to improper installation. Calls through call extension ads or ads onlyCall a phone number on your websiteClick your number on your mobile websiteThe main problem lies in the fact that you can only choose one at a time, although most people want to keep track of all of these elements. You see the problem? Most of the ads that try to generate phone calls have a phone number on their website, on their mobile website, and in an ad extension. Still, most people just follow the number on their website and miss tons of reported calls. The key here is to create at least three separate conversion scriptsfor every occurrence. Always make sure Include in conversions is set to Yes. This tells Google Ads to include phone calls in the 'Conversions' column in your campaign report. Call duration is a great way to ensure that not every call is marked as a conversion. For example, how long is the average conversation leading to a sale? Set a low range / high range as a metric for the call duration. If calls take that long or longer, Google Ads will mark them as a conversion. While this is a good start, it is not that easy. Just because a conversation lasts five minutes instead of two doesn't mean you've made a sale. And this is where Google Ads lacks call tracking. They really don't know whether it's a conversion or not. And when it comes to real moneyYou need to know what works and what doesn't. While it may seem exciting to receive a lot of phone calls, it's worthless if none of them buy anything from you. And since it is an offline activity, it is almost always not followed by companies that have not experienced it. Implement third-party tracking software Since Google Ads data is so limited that it can be used for call tracking, external sources are required if you plan on making frequent calls. If phone calls are an important way to connect leads to your business, you need third-party tools. There are tons of different call tracking services you can use. Individual calls can be matched with specific keyword searches so you have a clear idea of ​​what the caller wants and where they come from. This data is invaluable for accurately tracking campaign callbacks. Without this feature, you can't know which calls are coming from Google Ads, or just searching organically. It is impossible to distinguish without asking each caller where they found you. Some great call tracking platforms include CallRail, CallTrackingMetrics, and Capterra. All of these can help you turn offline conversions into online data. Focusing on vanity numbers can lead to bad business decisions. If you focus on the right metrics, you can make profit for years to come. There are dozens of reporting features and tons of metrics to review. What should you focus on when it comes to impressions, from impressions to clicks to click rates and conversions? Which metrics are really important and which are just a waste of time? Focusing on wrong metrics like vanity numbers can lead to bad business decisions that won't affect your bottom line. If you focus on the right metrics, you can make years of profit for your business. Two metrics to follow When you run campaigns in Google Ads, your dashboard has some great performance metrics. Things like click rate. And while it may be surprising to see these numbers rise, it is deceptive. Most of the statistics in Google Ads are vanity statistics. They look great on the surface but have no real value to your strategy. It's cool to see 1,000,000 impressions, isn't it? However, that means nothing if you don't run a campaign based on bDave awareness. Having a million impressions is worthless if you don't convert them.